I think the reason people might choose not to read reviews would be to avoid getting too caught up in trying to please others. Ultimately, we need to listen to the story, the story that must be told. Feedback can help us shape the way we tell that story, but feedback can also become a devastating roller-coaster of: "They love me! I stink! I'm wonderful! They hate me!" Some people choose not to even get on that ride in the first place.

I haven't evolved my own review-reading philosophy yet. I'm still a few steps away from needing to do that.